Comedy Central Digital, VH1 and Johnson & Johnson top this year’s Digiday Video and TV Awards shortlist

by David



In a year like no other, the finalists for the Digiday Video and TV Awards broke new ground. They made big bets across channels to create and deliver outstanding content despite incredible production constraints. In the first year that Digiday has expanded this awards program to include TV alongside other video formats, finalists include remarkable entries from Comedy Central Digital, VH1 and Johnson Johnson. Each of these contenders turned to content libraries, innovative formats and the topics of the time to ensure a constant stream of inventive and immediately relevant programming.  Comedy Central Digital was on the envelope of change as remote production became the new necessary. With ‘The Daily Show’ becoming the first late-night show to pivot to the process, the studio also tapped its deeply resourced content library to reformat, verticalize and maximize the promotion of a variety of material for its quarantined audiences. It reached them online and on social — and the results drove watch time.  Also leveraging the potential of social channels and extracting new value from every episode of content, VH1 went behind the scenes, deep into YouTube and doubled down on short-form across social in general — from TikTok to Instagram to Facebook and Twitter. With its tentpole ‘RuPaul’s Drag Race RuVeal’ event, the wide-ranging and deep-dive approach drove expansive awareness and engagement. And then, there was the nature of the times in which we found ourselves. In response to people’s acute need for information and access to resources about the pandemic, Johnson Johnson unveiled a weekly news show. In an unusual move for a regulated corporation, the broadcast of ‘The Road to a Vaccine’ educated, promoted facts and kept a quarantined world abreast of the ever-changing scenario. See the full list of finalists below. Best Brand Film – Single Haymarket Automotive Studio and Toyota GAZOO Racing – Road To Monte Carlo HP Inc. and Redglass Pictures – Dear Future Me Dove Men+Care – Dads Coronation Street Digital Production, Twitter Labs and GUUD – Corrie 60th: Race to the Rovers Freeform – #StayTheFFHome Do’s and Don’ts 360i and OREO – Proud Parent Best Brand Film – Series RT – War: Kids’ Drawings in VR DAZN – Saturday Fight Live Tastemade and Realtor.com – Beyond the Block EA and m/SIX – FIFA2020 Changes the Game Tastemade and Hyundai – The Un-Adventurers Best Ad LiftMaster and SCC – “Oh Yeah” ViacomCBS Velocity and Hershey’s – Hershey’s Kisses Story Time Dotdash and Ford Advocate Aurora Health MasterClass distillery, Arden and Gifflar Cinnamon Buns – Every busy parent’s little helper Best Live Moment ESPN Dotdash and Byrdie – Byrdie Beauty Lab Barkley and Planet Fitness – United We Move Univision’s Uforia, La X 96.3 and Bad Bunny Johnson Johnson – The Road to a Vaccine Best Social Video Campaign USA TODAY’s Humankind and Chime VH1’s RuPaul’s Drag Race – Season 13 Cast RuVeal Comedy Central Digital – Vote Naked and Thirst Trap the Vote distillery Lil-Lets Johnson Johnson – The Road to a Vaccine DİMES – Milkshake Launch Best Multi-Platform Video Campaign KERV Interactive and Activision Publishing, Inc. – Call of Duty Freeform – #StayTheFFHome Do’s and Don’ts Comedy Central Digital – 31 Days of Holiday Survival LEGO Group – Rebuild the World Johnson Johnson – The Road to a Vaccine ViacomCBS and Ad Council – #AloneTogether Best Video Ad Tech Innovation distrillery – voundry Spirable Realeyes Attention and Emotion AI Connatix PixabilityONE LiveRamp – Data Plus Math Best TV Ad Tech Innovation Tubi Project OAR Beachfront Gamut Media Amobee ENGINE Media Exchange Best Streaming Service MasterClass Hulu Atmosphere Tubi Crunchyroll Best Streaming TV Platform Atmosphere Tubi Circle Local Now Samsung TV Plus and Samsung Ads Best Digital Video Platform SendtoNews In The Know Best Connected TV Platform Atmosphere VIZIO SmartCast Innovid Best Use of YouTube The Wild and Major League Baseball – Bases Covered Univision’s Uforia, La X 96.3 and Bad Bunny VH1’s RuPaul’s Drag Race – Season 13 Cast RuVeal South China Morning Post Comedy Central Digital – 31 Days of Holiday Survival theScore – theScore Esports Best Snapchat Show MTV – How Far is Tattoo Far? Insider – Beauty Insider E! News – The Rundown Best Use of TikTok MTV – #MyCrib Challenge Known and TikTok – It Starts with TikTok Lippe Taylor and Mucinex – #BeatTheZombieFunk 360i, Mondelez Inc. and Sour Patch Kids eos Products – #AwesomeEggHunt Comedy Central Digital Best Use of Instagram Stories XX Artists and YouTube – This or That RT E! News VH1’s RuPaul’s Drag Race Season 12 – Weekly Behind the Scenes Comedy Central Digital Best Facebook Watch Show South China Morning Post – Eat China Season 2 ViacomCBS EMEAA – MTV Asia Circle – Opry Live Business Insider Best Snapchat Discover Publisher Tegna – Verify PinkNews 60 Second Docs Jungle Creations WAVE.tv Best New TV/Streaming Ad Sales Program or Product Roku – OneView Ad Platform Digital Remedy – Flip Gamut Media Best Digital Video Monetization Program rewardStyle and LIKEtoKNOW.it Connatix Best Publisher Pivot to TV AccuWeather Jukin Media – WeatherSpy and People Are Awesome Best Video Publisher Partner for Brands South China Morning Post – Morning Studio Minute Media – Voltax Video NBC News – Custom Productions Unit Best Video Distribution and Programming Strategy Vevo 60 Second Docs Jukin Media In The Know Best TV Distribution and Programming Strategy NBC News – Custom Productions Unit Newsy Kelly Services and Amobee Best Production Pivot UPROXX Comedy Central Digital Hulu Barkley and Planet Fitness – United We Move pocket.watch – Ryan’s Mystery Playdate Adolescent and Wldkat Digital Studio of the Year TheSoul Publishing Comedy Central Digital Verizon Media Studios UPROXX Complex Networks Jungle Creations Video Executive of the Year Stephen Wheen, CEO, The Distillery Ltd Mat Booth, director of video, South China Morning Post Dor Leitman, vp of AI and content automation, Connatix Justin Killion, general manager, evp operations and content, Complex Networks Tal Chalozin, co-founder and CTO, Innovid TV Executive of the Year Adam Ostrow, Chief Digital Officer, Tegna Mike O’Donnell, CRO, platform business, VIZIO Drew Reifenberger, gm, Circle https://digiday.com/?p=394821